IN HOUSE DESIGN

Comus is a leading manufacturer of pozzolan and associated products. With a focus on sustainability and longevity, the company's vision is to provide a substantial solution to CO2 emissions and all high heat-induced evaporation and combustion of toxins while manufacturing cement.

We researched the word origin of pozzolan and its use in Roman structures. This research inspired our modern design centered around a 'clean commitment' to remove CO2 emissions in Maryland. We also conducted market research to determine the most effective design elements in the sustainability industry.

Based on our research, we decided to move away from the traditional yellow and black color palettes and towards green (for clean energy) and blues (for the natural color of pozzolan) as the primary logo color palette. We also designed a circular logo that was inspired by the client's recent mining and repurposing operations finished in late 2021. This left element symbolized their commitment to sustainability and environmental responsibility.

PROJECT TYPE

Brand Design and Social Media Assets

ROLE

Digital Media Specialist

TOOLS USED

Adobe Indesign, Adobe Illustrator, Adobe Stock and Figma

YEAR

2025-2026

Page title TRSA — In-house Design

Eyebrow label Digital marketing & content specialist · 2023–present

Opening

TRSA is the trade association for the industrial laundry and linen services industry — representing companies that supply uniforms, linens, and facility services across the US. As their in-house Digital Marketing and Content Specialist, I own the visual design across print, advertising, and digital communications. The work has to earn trust with an audience of industry professionals who read carefully and expect substance.

Section 1: Print & educational content (place above your strongest print pieces — brochures, guides, reports)

Trade associations live and die by the quality of their member resources. I design print materials that make complex industry information accessible — member guides, educational brochures, event materials, and reports. Clean layout, clear hierarchy, built to last in print.

Image caption ideas:

  • Member guide — interior spread

  • Educational brochure — cover and detail

  • Annual report — selected pages

Section 2: Advertising (place above your ad mockups — social, display, banners)

Campaign assets designed as systems — not individual posts. Each execution carries consistent visual language across formats, from social square to display banner. Designed to perform in a feed full of noise for an audience that doesn't have time to stop scrolling.

Image caption ideas:

  • Social campaign — multi-format set

  • Display advertising — banner suite

  • Member recruitment campaign — selected assets

Section 3: Email & newsletters (place above your email screenshots — desktop + mobile views)

Weekly member communications designed for readability from subject line to footer. Layout, typography, and content hierarchy working together — because an email nobody reads past the first scroll isn't doing its job.

Image caption ideas:

  • Weekly member newsletter — desktop view

  • Campaign email — hero and content modules

  • Newsletter — desktop and mobile

Closing line

Two years of in-house work across every format has made me a faster, more decisive designer — one who thinks about the full communications system, not just the individual piece.

Squarespace layout suggestion

Same structure as the Bookshop.org page — stack it like this:

  1. Eyebrow label + page title — left aligned

  2. Opening paragraph — full width, max 600px

  3. Thin divider line

  4. Section label Print & educational content — small caps, then 2–3 images

  5. Section label Advertising — small caps, then 2–3 images

  6. Section label Email & newsletters — small caps, then 2 images side by side (desktop + mobile)

  7. Closing line — full width